Give before take …

… is a fundamental, if not the most important principle for a sustainable online marketing. With more online video becoming available people are more selective about what they watch. It is fundamental that people know why they should invest their time in watching whatever you provide. My suggestion is to produce very short empowering messages that people like to share with their friends.

And as these ultra-short videos use extremely little data volume they can even be shared on WhatsApp. Have fun with this 9-second teaser for the empowerment trainer Rosemarie Seibel: “We work for life to be beautiful”.