What cinema and TV commercials have in common with a Youtube pre-roll ad
You have chosen a film that you now want to watch. And then the make you watch an advert first. Annoying, isn’t it? The only thing that saves the commercial from being switched or clicked away is that it picks you up in your situation.
It is important that your ideal customers watch the commercial. Everyone else is welcome to zap away. Happy customers recommend you to others. Do you have clients who would be thrilled to appear in your commercial? Then ask them. There is nothing better than actual happy, enthusiastic customers in your commercial.
The biggest challenge for your commercial
It is important that your ideal customers watch the commercial. Everyone else is welcome to zap away. Happy customers recommend you to others. Do you have clients who would be thrilled to appear in your commercial? Then ask them. There is nothing better than actual happy, enthusiastic customers in your commercial.
It is important that your ideal customers watch the commercial. Everyone else is welcome to zap away. Happy customers recommend you to others. Do you have clients who would be thrilled to appear in your commercial? Then ask them. There is nothing better than actual happy, enthusiastic customers in your commercial.
The message
Once your commercial has managed to keep viewers from looking away, it’s time to get the message across as quickly as possible. In a commercial, you usually have 30 seconds to convince viewers of your offer. In online advertising, you can offer a link to further information. You will not always succeed in convincing the viewer that the Youtube film they actually want can wait. Often the primary goal is to get viewers to remember your brand when the need is there.
What makes a good commercial filmmaker?
It goes without saying that we know something about camera, sound and light. That we use professional equipment is also a given. The greatest compliment that people pay us in our advertising film productions is that we make them feel confident in front of the camera. And you can see that directly in the film.
What is your biggest challenge when you think about making your offer visible to many people? Tell us. Maybe together we can make the hurdle a little smaller.