Graphic design: What makes your company look good

Logo and Corporate Design

An advertising film always works in conjunction with the overall image of a company. Before my time as a filmmaker, I worked as a graphic designer in publishing houses, agencies and my own studio. My clients still benefit from this today when it comes to creating a coherent overall image.

In addition to the logo, selected company colours and fonts contribute to a unique graphic style and a high recognition value in all media.

I create corporate design and logos based on the company’s values. Sometimes it is important to draw on existing elements with a high recognition value. At CreativHaus Steinheim, this is the window shape, at Naturhof Luhemühle the now restored mill wheel and at Hanaa’s Lounge a portrait of the former owner of the house, who is also the namesake.

Posters and banners

Large-format prints are supplemented by monitors. The new posters can therefore also have moving content, short videos, dynamic typography and animated graphics.

Book cover and brochure design

“Don’t judge a book by the cover” – and yet that is precisely the aim of my work: the cover gives an impression of what the reader can expect. This also applies to advertising brochures.